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The Art of Storytelling: Techniques for Crafting Engaging Podcast Narratives

Last updated: 15 May 2023

Storytelling is an art form that has been around for thousands of years, and it’s a skill that is particularly important for podcasters looking to create engaging and compelling narratives.

The origins of storytelling can be traced back to the earliest human civilizations, where oral tradition was the primary means of preserving history, culture, and beliefs. Before the invention of writing, people used storytelling to pass on knowledge, traditions, and values from generation to generation. Storytelling was also a form of entertainment, as people gathered around campfires to listen to myths, legends, and folktales. Today, stories continue to hook us in and engage us.

Whether you’re a professional podcaster or a hobbyist, understanding the art of storytelling can be fundamental to keeping listeners interested and wanting more.


One of the key techniques for crafting engaging podcast narratives is to focus on the characters. People are naturally drawn to stories about other people, so it’s important to make sure that your podcast has well-developed and relatable characters. This doesn’t necessarily mean that you need to create fictional characters, but you should strive to create a sense of empathy and connection with your listeners.

Descriptive Language

Another important technique is to use descriptive language to create a sense of place and setting. This can be particularly important for podcasts that are set in a specific location or time period. By describing the setting in detail, you can help to transport your listeners to another place, which can make the story feel more immersive and engaging.

Suspense and Tension

Another technique is to use suspense and tension. A good story should always have a sense of drama, and this can be achieved by building suspense and tension. This can be done by creating a sense of mystery or by leaving the listener wondering what will happen next. These elements heighten the emotional investment of the listeners and make them eager to continue listening, ensuring their continued interest and loyalty.

One example of utilising suspense and tension in podcasting is in the true crime genre. Podcasts like “Serial” and “My Favorite Murder” employ suspenseful storytelling techniques to keep their audience on the edge of their seats. By unveiling clues, twists, and revelations gradually, they create a sense of anticipation and intrigue, compelling listeners to tune in to subsequent episodes to discover the resolution. The slow reveal of information and expertly crafted narratives enhance the overall listening experience and generate conversations and theories among listeners.

Narrative Arc

The narrative arc of storytelling is a fundamental structure that helps writers and storytellers create a compelling and engaging story. It typically consists of five key elements:

  1. Exposition — Exposition is the beginning of the story, where the characters, setting, and conflict are introduced. It sets the stage for the rest of the story and establishes the context and background for the audience.
  2. Rising action — The rising action is where the conflict intensifies, and the protagonist is faced with challenges and obstacles that they must overcome. This is where the tension and suspense build, and the audience becomes invested in the story.
  3. Climax — The climax is the turning point of the story, where the protagonist confronts the main obstacle and makes a decisive action that changes the course of events.
  4. Falling action — The falling action is where the story begins to wind down, and the consequences of the climax are explored.
  5. Resolution — Finally, the resolution is where the story concludes, and loose ends are tied up, leaving the audience with a sense of closure.

The narrative arc provides a structure that helps writers create a coherent and engaging story that keeps the audience invested and satisfied.

Non-linear Storytelling

Another technique is to use a non-linear storytelling structure. Traditionally, stories have been told in a linear fashion, but this can be limiting. By using a non-linear structure, you can create a sense of surprise and keep your listeners on the edge of their seats.

Non-linear storytelling is a narrative technique where the story is told out of order or in a non-chronological sequence. Instead of following a linear narrative arc, non-linear storytelling may jump between different timelines, perspectives, or locations. This technique allows the storyteller to explore multiple facets of a story and present them in a more complex and layered way.

Non-linear storytelling is often used in movies, TV shows, and literature to create a sense of mystery, intrigue, and suspense. By revealing information out of order, the audience is forced to piece together the story themselves and actively engage with the narrative. It can also be used to subvert audience expectations, as the traditional narrative structure is disrupted, and events unfold in unexpected ways.

One example of non-linear storytelling is the movie “Pulp Fiction” by Quentin Tarantino. The film tells multiple interconnected stories out of order, and the audience is forced to piece together the events themselves. This technique creates a sense of tension and excitement as the audience tries to figure out how the different storylines are related. Non-linear storytelling can be challenging to execute effectively, but when done well, it can create a more dynamic and engaging narrative.


The use of sound effects and music can be a powerful tool for storytelling creating an immersive and engaging atmosphere. By utilising carefully crafted sound design, including background noises, music, and ambient sounds, podcast creators can transport listeners to different settings, evoke emotions, and enhance the storytelling.

One example of the effective use of soundscapes is in narrative podcasts like “The Bright Sessions.” This fictional podcast about therapy sessions with people who have supernatural abilities uses soundscapes to create a sense of place and mood. By incorporating ambient sounds like footsteps, doors opening and closing, or the hum of a busy city, the podcast immerses listeners in the story, making it feel more realistic and vivid.

There are several good sources for soundscapes online, for example Zapsplat, Pixabay and Mixkit, If you are new to creating soundscapes it can be tempting to over do-it as usually less is more. Keep it limited to start with, not too loud and only where there are natural breaks.


Another important technique is to use humour. Humour can be a great way to make your podcast more engaging and relatable. By incorporating humour into your podcast, you can create a sense of warmth and connection with your listeners.

To incorporate humour effectively, storytellers can employ various techniques. Firstly, comedic timing is crucial. Knowing when and how to deliver a punchline or a humorous twist can maximise the comedic impact. Additionally, clever wordplay, puns, and playful language can add wit and amusement to the narrative. Creating relatable and quirky characters, as well as placing them in humorous situations or absurd circumstances, can elicit laughter and create a lighthearted atmosphere.

It’s important to consider the tone and context of the story to ensure the humour aligns with the overall narrative and resonates with the intended audience. You may not think of your production as comedic but a well-placed dose of humour can not only entertain but also serve to alleviate tension, provide a break from serious themes, and make the story more memorable and enjoyable for the audience.


Finally, it’s important to remember that storytelling is an iterative process. You’ll need to experiment and refine your techniques over time to find what works best for your podcast. This means that you should always be open to feedback and be willing to make changes to your podcast to improve the storytelling experience.

Neon sign - we are all made of stories


In summary, storytelling is an art form that is particularly important for podcasters looking to create engaging and compelling narratives. By focusing on characters, descriptive language, suspense and tension, non-linear storytelling, sound effects and music, humour, and iterative process, podcasters can take their podcast to the next level and create a sense of empathy and connection.

Images courtesy of Nong and Social Cut

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