The Podcast Show 2023 London

Damian Moore, Published: 1 June 2023

Last week saw the second instalment of London’s annual 2-day podcasting expo. The show consisted of a central exhibition hall with stands of varying sizes and several stages, mainly for discussion panels. There were also quite a few evening activities and spin-off networking events this year.

The Business Design Centre in Angel is a great venue with abundant natural light and easy access from King’s Cross St Pancras station. There are also lots of great food and drinking places in the vicinity.

I went along for a few reasons:

• It is a good way to keep up with where the industry is heading generally.
• It is inspiring listening to talks about how shows get started and what drives the teams.
• Lots of businesses serving the same customer base are there to learn from and build partnerships with.
• It is a good way to get user feedback about the product we have built and it helps shape our feature roadmap.

Talks

One of the best talks I saw was “Call of the Wild” with Cel Spellman and the teams from WWF and Fresh Air. It was inspiring to hear the passion and reasons for creating the show. One of the main takeaways for me was that just because there is plenty of existing content that serves your niche, there is usually a fresh take you can bring if you can bring your own story.

“Pod Save the UK” had another session that was good. There was a very funny scripted section by Nish Kumar about the state of politics and insightful discussions around what you can say for a public broadcaster versus an independent one.

Partnerships

Focussing on the direction for Audio Audit, the show allowed me to make connections with several podcast production studios. We previewed the new dashboard which adds the capability to work with team members and get an overview of your podcasts over time and how they compare to each other. We are setting up more in-depth demos with studios now - If you’d also like a demo, please get in touch.

I also had some good discussions about partnering with hardware companies that share the same market niche to see if we can provide a better overall quality of production.